We are Tale Lovers

Remember those magical words “Once upon a time” which have taken every one of us in that fairyland in our childhood time. Stories of Cinderella, Ramayana, Mahabharata and many more were so fascinating to me. I used to wait whole day for night to come, when my grandmother used to tell me this mesmerizing stories. Sometimes they become a source to make me fall asleep, sometime keep me awake to listen more to them. But, as the time flown away this stories were left somewhere in past and I moved far away from that fairyland. All of us thinks the same, but, is it true in real sense? No, it is not, in fact the reality is that we have never been apart from this stories. We were surrounded by these stories everywhere all time; the only difference is that we didn’t sense them.

That traditional form of story has taken modern shape which made us unable to identify reality. Every movie, advertisement, outdoor creative, TV commercials carries a story within it. There is a vision, a startup, middle part and climax in every brand’s story. The vision can be understood as an aim or goal of certain company, the startup can be the teaser advertisement, the mid part is introductory ad and climax carries the end conclusion. In everyday life we face many ads, movies, hoardings, audio and TVCs, but we remember only few. We remember those who are visually appealing, easy to remember its content and most important we remember those having a story in it.

This story doesn’t need to be very long it can be in the form of a small thought or a small message in complete story format. Let me give you one unique example of same the “Cadbury Celebration Diwali Ad” http://www.afaqs.com/advertising/creative_showcase/index.html?id=57897&media=TV. This beautiful ad carries emotional story in it with the conclusion and message at the end. It is complete in itself and easy to remember and recall with the strong content crafted beautifully with soft sentiments.

The zest of all is that stories are still magical, it is loved by all. This formula in media industry works every time for impactful branding. A creative ad with strong story has a power to create Big Brands. At kanvas we are indulged in making such everlasting stories. Stories that are mesmerizing that takes you to a magical world and transform the way people think.   

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